Dr. Ghaly’s PIVOT Story

From General Dentistry
to a More Profitable, Simpler Practice

Drs. George and Lily Ghaly wanted to move toward a sleep-focused practice, but the transition had stalled. PIVOT gave them the roadmap, operational structure, and accountability needed to simplify the business and move forward.

Explore PIVOT Mastermind Back to Results

$850K → $1M+
Revenue Growth in 2 Years

13 Months
to Sell the General Dentistry Practice

75% Smaller Team
With Increased Profitability

$78K → $1,500
Audit Repayment Reduced

Case Study

Simplifying the Practice
Without Sacrificing Profitability

This case study follows the stalled transition, implementation work, and measurable results behind the Ghalys’ move toward a more sleep-focused practice.

The Challenge

After years of running a successful general dentistry practice in New England, Drs. George and Lily Ghaly wanted to move toward a sleep-focused model. But after several years of trying, the transition had stalled.

The practice was still carrying too much operational complexity, team overhead, and uncertainty around the business, insurance, and lifestyle decisions required to make the move.

The Implementation

Through PIVOT, the Ghalys worked with their coach to create a clearer transition plan, simplify operations, and make the business decisions required to move forward.

  • Created a roadmap for separating and selling the general dentistry practice
  • Structured the transition toward a sleep-focused model
  • Reduced operational complexity and team overhead
  • Addressed a costly insurance audit, reducing the repayment from $78,000 to $1,500
  • Reshaped the practice schedule around their goals and lifestyle

The Results

Within 13 months, the Ghalys sold the general dentistry practice and replaced that income with sleep revenue. Over two years, revenue grew from $850K to more than $1M.

At the same time, they reduced team size by 75%, increased profitability, simplified operations, and created six additional weeks away from the practice each year.

“Without PIVOT, we’d still be stuck in dentistry. Instead, we built the practice—and the life—we actually wanted.” Drs. George & Lily Ghaly
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Build a Practice That
Fits Your Life

Schedule a consultation to discuss the systems, transition plan, and implementation support needed to build a more focused, profitable dental sleep medicine practice.

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